Selected work02 / AI / Research
2025—26 AI / Research
CRM Intelligence
CRM Intelligence is an ongoing research project around useful automation for customer operations and Vietnamese business workflows.
Case study / 02CRM IntelligenceDesigning the useful
RoleResearch, data thinking, interface direction
StackPython · AI research · CRM · Data visualisation
FocusClarity, systems, useful detail
01The challenge
Start with the
real problem.
Automation can easily become another layer of noise. The opportunity was to make intelligence visible only when it helps a person understand what to do next.
02The approach
Make every decision
earn its place.
01Start with the decisions a CRM user needs to make.
02Turn model output into signals instead of dashboards full of noise.
03Keep a clear human handoff for every automated recommendation.
03The outcome
A clearer path
forward.
A visual direction for a CRM layer that communicates momentum, response quality and next-best actions without hiding the context.